A must read if you are interested in Social Media

http://maraiasrainmakingblog.com/using-youtube-for-business/
A must read if you are interested in Social Media
Social media is all the rage these days and many businesses make use of it to promote themselves, so it's a good idea to get familiar with what platforms are available. Most businesses use Twitter, Facebook and Pinterest but have you considered YouTube? It can be used in many different ways to promote your business, for instance, you might like to demonstrate a new product type or do a ‘how to’ video. The latter being especially useful as it could lead to a larger number of visitors to your website and increase your online profile. So, Consider how a YouTube video could enhance your business and what you could share with viewers, remember, it is a symbiosis and everyone can benefit.
Take a look at the following snippet from an article to help you make the most of YouTube:-.
When someone mentions social media as a business tool, most people think of Facebook and Twitter.
Because it’s a video platform, YouTube may not initially seem like a suitable platform for marketing a small business—but now that comments on YouTube are tied to Google+, it’s a more social and influential platform than ever.
Creating and posting video content on YouTube is a great way to boost the visibility and credibility of your small business.
There are plenty of ways to produce video content for your small business. Webcasts and webinars can be broken up and posted as a series of videos. You can repurpose infographics into explainer videos, or create short tutorials or product demonstrations. You can interview the owners, staff, customers, or even yourself.
2. Include Calls to Action
You’ll probably have links in your video’s description, but you should thinkabout how you want viewers to respond before you ever post the video. Make sure your calls to action are included in the video itself. Possible CTAs can include contacting you for more information, subscribing to your YouTube channel, leaving your feedback, sharing your video on their social network channels, or some other desired action.

3. Get Interactive
As people view your videos, they will rate their quality and leave comments. To keep the momentum going, you should monitor and respond to all feedback as quickly as possible. If possible, personalise your responses to each visitor, as it will really help.